Despite mounting criticism, supply problems at her lifestyle brand As Ever, and growing questions over financial stability, Meghan Markle is reportedly setting her sights on an even more ambitious goal: launching her own fashion brand.
According to Times of India, the Duchess of Sussex — after experimenting with podcasts about female entrepreneurs, a cooking series, and her lifestyle business selling jam, honey and baking ingredients — now wants to take on the global fashion industry.
Industry insiders, however, warn that this will be anything but straightforward — and many doubt whether Meghan can leave a lasting mark in such a fiercely competitive world.
Radar Online reports that Meghan’s lifestyle venture As Ever has faced sustained criticism for being out of touch with mainstream consumer tastes.
The company’s future is said to be uncertain, with key products repeatedly selling out for nearly two months at a time — yet failing to be restocked, raising questions about supply chains, planning and scalability.
“She wants to be the next Anna Wintour”
Despite the challenges, sources claim Meghan remains undeterred.
“She knows she’s stepping into one of the toughest industries in the world,” a source told Times of India.
“But she isn’t letting fear stop her. In fact, she’s excited by the idea of shaking things up, confronting powerful gatekeepers and demanding customers.”
According to the source, Meghan has reportedly compared her ambitions to those of Anna Wintour or Victoria Beckham — figures who reshaped fashion and built global influence.
Yet the same insider offered a stark warning.
“The fashion world is ruthless. Those who hold power won’t easily accept an outsider who wants to redefine everything — especially someone widely disliked and seen as arrogant, like Meghan Markle.”